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ReviewResearched

Burberry City BU9037 review

By The Watch Sorted desk

Our verdict · Researched

A chance to buy a Burberry watch new, now that the brand has stopped making them.

Skip it if
You want after-sales care from the maker
Current price
£149.00
Last checked 6 November 2026
In stock
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Researched, not used. We haven't used this product. This review is built from the maker's details and what other buyers report.

What we like

  • Recognisable design from a famous British house
  • Unisex quartz watch from the City line
  • Older stock from the best-known range

Worth knowing

  • No manufacturer after-sales support
  • Repairs rely on shop and independent watchmakers

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Our review

The Burberry City BU9037 is a unisex quartz watch from Burberry's City line, which was the brand's best-known range. Burberry stopped making watches around 2018, so this is older stock. It offers a recognisable design from a famous British house. The catch is that there is no manufacturer after-sales support, and repairs rely on the shop and independent watchmakers.

What it is

The City was Burberry's best-known watch line, often with the check pattern stamped into the dial. This reference, BU9037, is a unisex model. Burberry stopped making watches around 2018, so any new example is older stock rather than a current model. That gives it a slightly collectable appeal as a finished chapter in the brand's history.

It is a fashion watch from a heritage house, valued for its design and its name.

The movement

Burberry's watches of this era were made in Switzerland and used quartz movements, which means a battery and accurate timekeeping, normally within a few seconds a month. We have not named the calibre, because it should be confirmed for this reference. Check the dial for a Swiss Made marking.

Quartz needs only a battery change every few years. The risk is spare parts: with the brand no longer making watches, replacement parts may be harder to find.

On the wrist

The case size and thickness should be checked on the listing, as we have not confirmed them for this reference. City watches were generally moderate in size and styled for unisex wear, so they suit a range of wrists. The strap or bracelet depends on the version, and the check pattern is a defining feature of the design.

Older stock should be inspected on arrival, as straps and leather elements can age even when unworn.

Water and everyday wear

Water resistance on Burberry dress watches was typically modest, enough for splashes. Check the rating on the listing and the case back. The crystal type should be confirmed, since Burberry used different materials on different models.

Because it is older stock, ask whether the battery has been replaced recently and whether the seals have been checked. Avoid swimming and showering with it.

Against the alternatives

The Burberry City BU9146 is a sibling with a metal bracelet, and the Burberry Classic BU10114 is a plainer model. For a Swiss watch still supported by its maker, the Tissot Gentleman quartz (T127.410.11.041.00) is a sensible choice, and the Hamilton Khaki Field Quartz 33mm is a compact Swiss alternative.

The Burberry wins on heritage and style. The alternatives win on support and on value.

Who it's for, and who should skip it

It suits someone who likes the Burberry look and wants a watch from a line that is no longer made. It makes a distinctive gift for a fan of the brand.

Skip it if you want after-sales care from the maker: Burberry no longer makes watches, so repairs depend on the shop and independent watchmakers. The honest drawback is that parts and support are uncertain, and the cost reflects the name.

A researched review, built from the maker's specs, manual and Amazon.co.uk listing; facts checked 6 Nov 2026.

Who shouldn't buy this

Don't buy it if you want after-sales care from the maker: Burberry no longer makes watches, so repairs depend on the shop and independent watchmakers.

Key specs

Movement—
Calibre—
Case—
Thickness—
Lug width—
Water resistance—
Crystal—
Strap—
Power reserve—
Accuracy—
How this review works

This is a Researched review: we haven't used this product. We check the maker's details against at least two independent sources, re-check the price where we can track it automatically, and say plainly who it isn't for. Commissions never change a rating.

Full methodology →

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