Watches under £50

Watches under £100

Watches under £250

Watches under £500

Watches under £1,000

Automatic watches under £500

Dive watches

Solar watches

For most people the best luxury watch under £5,000 is a Tudor: the Ranger, Royal, Black Bay 54 and 58 and Pelagos FXD all sit between £2,680 and £4,070 at UK authorised dealers. Longines is the value pick from £1,300, and TAG Heuer, Breitling and Cartier each have one serious watch under the line.

The best luxury watches under £5,000 in the UK

Set a budget, buy new from an authorised dealer if you want the full warranty, and try the watch on before you pay. A sensible first luxury watch in the UK costs from about £1,300 (Longines) to £4,070 (a Tudor Black Bay 58), plus servicing every several years.

How to buy your first luxury watch in the UK

The best Tudor for most people is the Black Bay 58 (£4,070 on the bracelet) or, for a smaller wrist, the 37mm Black Bay 54 (£3,690). The Ranger and Royal are the cheaper way in from £2,680, and the Pelagos FXD is the titanium tool watch at £3,680.

The best Tudor watches to buy in the UK

The Omega most people should look at first is the Seamaster Aqua Terra, from £5,700 in the 38mm and 41mm sizes, or the Speedmaster 38 at £5,300 if you want a chronograph. The Seamaster Diver 300M and Planet Ocean are the dive watches, and the Moonwatch is the famous one.

The best Omega watches to buy in the UK

The best TAG Heuer for most people is the Aquaracer Professional 200 Solargraph at £3,200: solar-powered, 40mm and easy to live with. If you want a mechanical watch, the Carrera starts at £3,600 here, and the Carrera Chronograph Sport is £5,500.

The best TAG Heuer watches to buy in the UK

The best Longines for most people is the Conquest 38 at £1,300 or, if you want a dive watch, the HydroConquest 39 at £1,925. Longines is the most affordable brand sold alongside Omega and Tudor at UK authorised dealers.

The best Longines watches to buy in the UK

The Breitling most people should start with is the Chronomat 36 at £4,650, or the Superocean Heritage B20 at £6,500 for a bigger automatic diver. The Chronomat B01 42 (£7,750) is the in-house chronograph, and the AVI Ref. 765 1953 Re-Edition (£7,300) is the pilot's watch.

The best Breitling watches to buy in the UK

The Cartier most people should look at first is the Santos de Cartier, from £7,250 for the medium automatic, or the Panthère at £4,550 for a smaller quartz watch. The Tank is Cartier's classic dress watch, sold at the same dealers.

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