Luxury
Luxury watches
Tudor, Omega, TAG Heuer, Longines, Breitling and Cartier: which to buy, at what UK price, and where. These brands sell new watches through authorised dealers, not Amazon, so our links go to UK dealers such as Goldsmiths, Mappin & Webb and Beaverbrooks.
The best luxury watches under £5,000 in the UKFor most people the best luxury watch under £5,000 is a Tudor: the Ranger, Royal, Black Bay 54 and 58 and Pela…
How to buy your first luxury watch in the UKSet a budget, buy new from an authorised dealer if you want the full warranty, and try the watch on before you…
The best Tudor watches to buy in the UKThe best Tudor for most people is the Black Bay 58 (£4,070 on the bracelet) or, for a smaller wrist, the 37mm …
The best Omega watches to buy in the UKThe Omega most people should look at first is the Seamaster Aqua Terra, from £5,700 in the 38mm and 41mm sizes…
The best TAG Heuer watches to buy in the UKThe best TAG Heuer for most people is the Aquaracer Professional 200 Solargraph at £3,200: solar-powered, 40mm…
The best Longines watches to buy in the UKThe best Longines for most people is the Conquest 38 at £1,300 or, if you want a dive watch, the HydroConquest…
The best Breitling watches to buy in the UKThe Breitling most people should start with is the Chronomat 36 at £4,650, or the Superocean Heritage B20 at £…
The best Cartier watches to buy in the UKThe Cartier most people should look at first is the Santos de Cartier, from £7,250 for the medium automatic, o…
The best luxury watches for women in the UKFor a women's luxury watch, the Cartier Panthère (£4,550) and the Omega Seamaster Aqua Terra 28mm (£3,100) are…
How to buy a Rolex in the UKYou can't buy a new Rolex online in the UK: new watches are sold only in person by authorised dealers, and pop…
Rolex vs Tudor: how they differ and which to buyRolex and Tudor come from the same group, but Tudor costs far less (from £2,680 for a Royal 36 at Goldsmiths) …Prices in these guides are UK list prices from Goldsmiths, 6 Nov 2026. Dealer links may earn us a commission; it never decides what we pick.