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Buying guides
40 watch buying guides. We compare specs and today's UK prices, name the best pick, and say when to wait for a better price.
Some links are affiliate links: a purchase may earn us a commission at no extra cost to you. It never decides what we pick or how we rank it. Prices shown may have changed since they were checked.
By price 5
The best watches at each budget, with today's UK prices.
Watches under £5030 products picks →
Top pick: Casio F-91W-1YEF
£15.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Watches under £10029 products picks →
Top pick: Casio G-Shock GA-2100-1AER
£79.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Watches under £25056 products picks →
Top pick: Seiko 5 Sports SRPD55K1
£199.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Watches under £50077 products picks →
Top pick: Citizen Promaster Diver BN0150-28E
£299.00Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Watches under £1,00014 products picks →
Top pick: Tissot PRX Powermatic 80 T137.407.11.041.00
£549.00Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.By type 8
Dive, field, dress, chronograph, solar and digital.
Automatic watches under £50047 products picks →
Top pick: Seiko 5 Sports SRPD55K1
£199.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Dive watches31 products picks →
Top pick: Citizen Promaster Diver BN0150-28E
£299.00Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Solar watches30 products picks →
Top pick: Citizen Promaster Diver BN0150-28E
£299.00Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Digital watches30 products picks →
Top pick: Casio F-91W-1YEF
£15.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Chronograph watches47 products picks →
Top pick: Seiko Prospex Speedtimer SSC915P1
£644.87Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Field watches16 products picks →
Top pick: Casio AQ-S820W-3BVEF
£44.00Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Show all 8 By type guidesShow fewer
Dress watches29 products picks →
Top pick: Casio MTP-1302PD-1A1VEF
£43.95Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Radio-controlled watches12 products picks →
Top pick: Casio G-Shock GW-5000U-1ER
£243.11Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.By brand 9
Which model to buy from each maker, and which to skip.
Casio watches29 products picks →
Top pick: Casio F-91W-1YEF
£15.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.G-Shock watches18 products picks →
Top pick: Casio G-Shock GA-2100-1AER
£79.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Seiko watches37 products picks →
Top pick: Seiko 5 Sports SRPD55K1
£199.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Seiko 5 Sports watches26 products picks →
Top pick: Seiko 5 Sports SRPD55K1
£199.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Citizen Eco-Drive watches19 products picks →
Top pick: Citizen Promaster Diver BN0150-28E
£299.00Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Orient watches9 products picks →
Top pick: Orient Kamasu RA-AA0002L19B
£278.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Show all 9 By brand guidesShow fewer
Tissot watches42 products picks →
Top pick: Tissot PRX T137.410.11.041.00
£305.00Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Timex watches25 products picks →
Top pick: Timex Weekender T2N651PF
£47.26Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Sekonda watches17 products picks →
Top pick: Sekonda Wave 39mm
£30.71Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Designer watches 8
Gucci, Armani, Michael Kors and the other fashion names: what you get for the label.
Gucci watches26 products picks →
Top pick: Gucci G-Gucci YA125513
£359.00Check price →
Michael Kors watches25 products picks →
Top pick: Michael Kors Slim Runway MK8507
£142.00Check price →
Emporio Armani watches26 products picks →
Top pick: Emporio Armani Diver AR11360
£132.00Check price →
Burberry watches13 products picks →
Top pick: Burberry City BU9037
£149.00Check price →
Versace watches12 products picks →
Top pick: Versace Hellenyium VEVK00620
£459.00Check price →
Designer watches for women30 products picks →
Top pick: Gucci G-Gucci YA125513
£359.00Check price →
Show all 8 Designer watches guidesShow fewer
Designer watches for men41 products picks →
Top pick: Gucci G-Timeless YA126406
£419.00Check price →
Designer watch gifts30 products picks →
Top pick: Gucci G-Gucci YA125513
£359.00Check price →
By person 5
Watches by who they suit: a first automatic, a small wrist, a teenager.
Watches for men76 products picks →
Top pick: Seiko 5 Sports SRPD55K1
£199.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Women's watches52 products picks →
Top pick: Casio A168WG-9EF
£38.19Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Kids' watches11 products picks →
Top pick: Casio LW-203-2AVEF
£33.25Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Watch gifts for him29 products picks →
Top pick: Seiko 5 Sports SRPD55K1
£199.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Watch gifts for her27 products picks →
Top pick: Casio A168WG-9EF
£38.19Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Alternatives 2
Watches that do the same job for less.
Rolex alternatives10 products picks →
Top pick: Seiko 5 Sports SRPD55K1
£199.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Omega alternatives10 products picks →
Top pick: Seiko Prospex Speedtimer SSC915P1
£644.87Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Accessories 3
Winders, boxes and straps for the watches you already own.
Watch winders8 products picks →
Top pick: Mcbazel Single Watch Winder
£22.49Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Watch boxes9 products picks →
Top pick: SONGMICS 6-Slot Watch Box
£12.94Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Watch straps9 products picks →
Top pick: Archer Classic Nylon NATO Strap, 20mm Black
£16.99Check price →
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.How to choose
The best luxury watches under £5,000 in the UKFor most people the best luxury watch under £5,000 is a Tudor: the Ranger, Royal, Black Bay 54 and 58 and Pela…How to buy your first luxury watch in the UKSet a budget, buy new from an authorised dealer if you want the full warranty, and try the watch on before you…The best Tudor watches to buy in the UKThe best Tudor for most people is the Black Bay 58 (£4,070 on the bracelet) or, for a smaller wrist, the 37mm …The best Omega watches to buy in the UKThe Omega most people should look at first is the Seamaster Aqua Terra, from £5,700 in the 38mm and 41mm sizes…The best TAG Heuer watches to buy in the UKThe best TAG Heuer for most people is the Aquaracer Professional 200 Solargraph at £3,200: solar-powered, 40mm…The best Longines watches to buy in the UKThe best Longines for most people is the Conquest 38 at £1,300 or, if you want a dive watch, the HydroConquest…The best Breitling watches to buy in the UKThe Breitling most people should start with is the Chronomat 36 at £4,650, or the Superocean Heritage B20 at £…The best Cartier watches to buy in the UKThe Cartier most people should look at first is the Santos de Cartier, from £7,250 for the medium automatic, o…The best luxury watches for women in the UKFor a women's luxury watch, the Cartier Panthère (£4,550) and the Omega Seamaster Aqua Terra 28mm (£3,100) are…How to buy a Rolex in the UKYou can't buy a new Rolex online in the UK: new watches are sold only in person by authorised dealers, and pop…Rolex vs Tudor: how they differ and which to buyRolex and Tudor come from the same group, but Tudor costs far less (from £2,680 for a Royal 36 at Goldsmiths) …