The best Longines watches to buy in the UK
The best Longines for most people is the Conquest 38 at £1,300 or, if you want a dive watch, the HydroConquest 39 at £1,925. Longines is the most affordable brand sold alongside Omega and Tudor at UK authorised dealers.
By The Watch Sorted desk · Updated 6 November 2026
Photo: I khushi, CC BY-SA 3.0, via Wikimedia Commons (cropped)
Longines models and UK prices
UK prices: Goldsmiths, 6 Nov 2026. Prices change; the dealer's page has today's.
Who Longines suits
Longines is a Swiss brand in the Swatch Group, sold by the same UK dealers as Omega. It suits a first luxury watch, a graduation or retirement present, or anyone who wants a Swiss automatic from an established name without spending Tudor or Omega money. See our first luxury watch guide.
Which Longines to choose
Conquest 38: a clean everyday steel watch, £1,300. HydroConquest: the dive watch, 39mm (£1,925) or 42mm (£2,050), with a cheaper 42mm quartz at £1,350. La Grande Classique and DolceVita: slim dress watches, often bought as ladies' watches, £1,600 and £2,000. Master Collection: the classic dress line, £3,650 for the 30mm in steel and gold. Spirit: the pilot's line; it wasn't in our Goldsmiths read, so it has a search link.
What to know before buying
- The HydroConquest comes in quartz and automatic versions; the listing name tells you which.
- Longines is widely stocked, so you can usually try one in a high-street jeweller.
- Ask the dealer for the warranty term on the model you choose.
- Steel-and-gold versions cost noticeably more than steel.
Servicing
A mechanical watch wants a full service every several years: it is taken apart, cleaned, re-oiled, regulated and pressure-tested. Use the brand's own service centre or a dealer that sends it there, ask for the current price list before you commit, and keep the paperwork with the watch: a service history helps if you ever sell it.
Longines servicing generally costs less than the bigger names, in line with the watches' prices.
Questions
Is Longines a good first luxury watch?
Yes. It is Swiss, well made, widely available and costs less than Tudor or Omega: the Conquest 38 is £1,300 (Goldsmiths, 6 Nov 2026).
Who owns Longines?
The Swatch Group, which also owns Omega, Tissot and others.
HydroConquest 39 or 42?
Try both. The 39mm suits most wrists and is £1,925; the 42mm is £2,050.
Read next
How to buy your first luxury watch in the UKSet a budget, buy new from an authorised dealer if you want the full warranty, and try the watch on before you…
The best luxury watches under £5,000 in the UKFor most people the best luxury watch under £5,000 is a Tudor: the Ranger, Royal, Black Bay 54 and 58 and Pela…
The best luxury watches for women in the UKFor a women's luxury watch, the Cartier Panthère (£4,550) and the Omega Seamaster Aqua Terra 28mm (£3,100) are…
The best Tudor watches to buy in the UKThe best Tudor for most people is the Black Bay 58 (£4,070 on the bracelet) or, for a smaller wrist, the 37mm …