Best Rolex alternatives in the UK (2026)
Watches with a similar job and feel to a Rolex Submariner, Explorer or Datejust for far less: Tissot PRX, Seiko, Orient, Citizen and Hamilton. We haven't tested them by hand: we chose by maker, movement, specs and what each watch is for, one model per line, with today's UK prices.
By The Watch Sorted desk · Updated 6 November 2026 · 10 products, all price-tracked
Our picks
Photo: AmazonSeiko 5 Sports SRPD55K1
The first automatic we'd point most people to.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Photo: AmazonTissot PRX T137.410.11.041.00
The watch we'd point most people to at this price.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.
Photo: AmazonTissot PRX Powermatic 80 T137.407.11.041.00
Our pick of the Swiss automatics at this price.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.All 10 compared
Photo: AmazonOur top pickThe first automatic we'd point most people to.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Our verdict
The first automatic we'd point most people to.
Who shouldn't buy it: Don't buy it if you want time to the second: an automatic gains or loses a few seconds a day and needs a service every few years.
Photo: AmazonRunner-upThe watch we'd point most people to at this price.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Our verdict
The watch we'd point most people to at this price.
Who shouldn't buy it: Don't buy it if you want a watch that never needs a battery.
Photo: AmazonAlso goodOur pick of the Swiss automatics at this price.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Our verdict
Our pick of the Swiss automatics at this price.
Who shouldn't buy it: Don't buy it if you want time to the second: an automatic gains or loses a few seconds a day and needs a service every few years.
A great-value automatic diver.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Our verdict
A great-value automatic diver.
Who shouldn't buy it: Don't buy it if you want time to the second: an automatic gains or loses a few seconds a day and needs a service every few years.
A proper automatic dive watch at a fair price.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Our verdict
A proper automatic dive watch at a fair price.
Who shouldn't buy it: Don't buy it if you want time to the second: an automatic gains or loses a few seconds a day and needs a service every few years.
The Kamasu in its most popular colour.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Our verdict
The Kamasu in its most popular colour.
Who shouldn't buy it: Don't buy it if you want time to the second: an automatic gains or loses a few seconds a day and needs a service every few years.
The PRX in green.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Our verdict
The PRX in green.
Who shouldn't buy it: Don't buy it if you want a watch that never needs a battery.
A serious automatic diver from a maker with a long diving history.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Our verdict
A serious automatic diver from a maker with a long diving history.
Who shouldn't buy it: Don't buy it if you want an automatic diver for everyday knocks: the Kamasu and Seiko 5 cost far less.
The PRX in black.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Our verdict
The PRX in black.
Who shouldn't buy it: Don't buy it if you want a watch that never needs a battery.
A step up from the Bambino.
as of 6 Nov 2026, 11:48 GMT · Details
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.co.uk at the time of purchase will apply to the purchase of this product.Our verdict
A step up from the Bambino.
Who shouldn't buy it: Don't buy it if you want time to the second: an automatic gains or loses a few seconds a day and needs a service every few years.
ⓘ Some links are affiliate links: a purchase may earn us a commission at no extra cost to you. It never decides what we pick or how we rank it. Prices shown may have changed since they were checked.
We pick from what UK shops actually sell, compare the makers' published specs (movement, size, water resistance, glass) and check UK prices and price history through the day. We don't have every watch in hand: a pick is marked hands-on only when we have worn it. Commissions never change a pick or its place on the list. Read our full methodology →