The best Breitling watches to buy in the UK
The Breitling most people should start with is the Chronomat 36 at £4,650, or the Superocean Heritage B20 at £6,500 for a bigger automatic diver. The Chronomat B01 42 (£7,750) is the in-house chronograph, and the AVI Ref. 765 1953 Re-Edition (£7,300) is the pilot's watch.
By The Watch Sorted desk · Updated 6 November 2026

Photo: Torsten Bolten, CC BY-SA 3.0, via Wikimedia Commons (cropped)
Breitling models and UK prices
UK prices: Goldsmiths, 6 Nov 2026. Prices change; the dealer's page has today's.
Who Breitling suits
Breitling is an independent Swiss brand known for pilots' chronographs and bold sports watches. It suits someone who likes a substantial watch on the wrist and wants something less common than an Omega or a Tudor.
Which Breitling to choose
Chronomat 36: the smallest Chronomat, automatic, on the Rouleaux bracelet, £4,650; it is worn by men and women. Chronomat B01 42: the chronograph with Breitling's own B01 calibre, £7,750. Superocean Heritage B20: a 1950s-style diver on Breitling's B20 calibre, £6,500. AVI Ref. 765 1953 Re-Edition: a re-issue of a 1950s pilot's chronograph, £7,300.
The Navitimer, Breitling's best-known pilot's watch, and the modern Superocean weren't in our Goldsmiths read; they have search links here.
What to know before buying
- Breitling sizes run large: the 42mm models wear big because of their bezels and lugs.
- Watches with Breitling's own calibres (B01, B20) cost more than those with bought-in movements.
- Ask the dealer for the warranty term on the model you choose.
- Check whether the price is for a strap or the bracelet: bracelets usually cost more.
Servicing
A mechanical watch wants a full service every several years: it is taken apart, cleaned, re-oiled, regulated and pressure-tested. Use the brand's own service centre or a dealer that sends it there, ask for the current price list before you commit, and keep the paperwork with the watch: a service history helps if you ever sell it.
Chronographs such as the Chronomat B01 cost more to service than a three-hand diver.
Questions
What is the cheapest Breitling in the UK?
Of the models we read, the Chronomat 36 at £4,650 (Goldsmiths, 6 Nov 2026).
Is the Chronomat 36 a ladies' watch?
It is sold to both. At 36mm it suits slimmer wrists of any kind.
Breitling or Omega?
Omega is the safer all-rounder with more choice; Breitling is bolder and its chronographs are its strength. Try both on.
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